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CRM TrainingTechnology

Reading Your Dashboard

Your Technology numbers — revenue, margin, forecast, and biggest deals — at a glance.

Listen to this lesson
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10 min Technology team Core
Your Technology tab — pipeline value, deal count, and win rate at a glance.

After this lesson you'll be able to read your Technology numbers without opening a spreadsheet — and pull any of them with a single question.

The dashboard is where all the discipline from the earlier lessons pays out. Every stage you kept current, every won deal you closed properly, every due date you set — it all rolls up here into numbers leadership actually plans against. Reading the dashboard well means two things: knowing where each number comes from, and knowing how to check the records behind it before you repeat it in a meeting. A number you can defend is worth ten you can only quote.

Read the dashboard

If

Booked revenue moved

Then

Open the closed-won records behind the number.

If

Forecast looks too high

Then

Filter open deals by probability and stale next steps.

If

Margin looks off

Then

Open the related estimate/proposal record before repeating it.

If

Leadership asks why the number changed

Then

Use the dashboard, then cite the source opportunities.

The quarter-end question

Situation

Quarter close is Friday. Your lead asks: where does Technology stand on booked revenue, what is still forecast to land, and which two open deals matter most?

Goal

Answer all three from the Technology dashboard tab and the top-deals view in under five minutes, and be ready to open the underlying records if anyone pushes on a number.

Proof

You give booked, forecast, and the two biggest open deals — and when someone questions the forecast, you open the deals behind it instead of guessing.

Your tab on the dashboard

The ANC 2026 Company Dashboard has a tab per vertical — Company Overview, then Technology, Venue Services, and Media & Sponsorship. Open the Technology tab and you see your booked revenue, margin, and forecast — your side only, not the whole company's.

Where this lives:CRM Dashboards → ANC 2026 Company Dashboard → Technology tab

Know what feeds each number: booked comes from deals marked Won, forecast comes from open deals weighted by their probability, and margin comes from the pricing on the records. Deals often span fiscal years, so revenue and margin are tracked per year on each deal — which is why a single win can move more than one year's line.

Booked, in one question

How much Technology revenue have we booked this year?

Your biggest open deals

There's a top open deals view, and you can sort your pipeline by value. Use it to make sure the deals that matter most are getting your attention — the top five open deals usually carry more weight than the next dozen combined. Grouped pipeline views also show live counts and revenue sums per group, with a totals row that recomputes as you filter — so "how much is sitting in Scoping" is a glance, not an export.

Where the money is

What are my biggest open opportunities right now?

Comparing how you're tracking

The dashboards let you look across periods, so you can see the trend — not just today's snapshot. Win/loss reporting can also be cut by league — every deal carries one, inherited from its Company — which is how you answer "how do we do in NBA arenas versus NCAA" with data instead of anecdotes.

Trend, not snapshot

Compare this quarter’s Technology pipeline to last quarter.

The fastest way to any number

You rarely need to hunt for a report. Ask the assistant — "how much have I won this quarter?" or "what's the Technology forecast for this year?" — and it pulls the figure straight from the live data.

When a number looks wrong

Do not repeat a surprising number and do not silently distrust it — open the records behind it.

Emergency: The Technology rollup looks lower than the deals you know are out there.
Fix: Check for deals missing their business unit. A deal without Technology set on it exists, but it rolls up into no vertical — it is invisible to your tab. Filter open deals for a blank business unit, fix yours, and watch the rollup correct itself.
Prevention: Set the business unit at deal creation, every time. The dashboard can only sum what the records declare.

The same logic applies to a forecast that looks too rich: it is usually stale open deals that should have been marked Lost or No Bid, or probabilities nobody has honestly revisited. The dashboard is never wrong on its own — it is an exact mirror of the records. Fix the records and the number fixes itself.

What good looks like

The bar for this lesson: you can state booked, forecast, and your two biggest open deals from memory of this morning's glance; you know which records feed each number; and when a figure surprises you, your reflex is to open the deals behind it — not to guess, and not to quote it anyway. That reflex is what makes you the person whose numbers the room trusts.

Now you try →

Open the Technology dashboard tab, then ask the assistant for one number you'd normally dig for — and open one record behind it to see the connection.

👉 Open the CRM

Related lessons:

That's the Technology track. Anything you forget, the assistant has your back — just ask.

Key takeaways

  • The Technology tab shows your vertical only: booked from won deals, forecast from open deals weighted by probability.
  • Top open deals deserve disproportionate attention — sort by value and check them daily.
  • The dashboard mirrors the records exactly — when a number looks wrong, fix the records, not the chart.
  • Any figure on the dashboard can be pulled by asking the assistant, straight from live data.

Check yourself

The Technology booked-revenue number looks too low, but you know the wins are real. What is the first thing to check?

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