What ANC Is and the Words We Use

What ANC is

ANC is a sports LED integration company. We sell, install, and operate the giant video displays you see at NFL stadiums, NBA arenas, MLB parks, NCAA venues, and the rest. About 375 venues around North America. We design the screens, sell them to the team or the venue, install them, and then keep them running game after game.

Three sides of the business:

• Technology — the hardware. LED panels, processors, control rooms, courtside tables, ribbons.
• Venue Services — the people on site. Technicians who run the boards on game day, fix issues, do walkthroughs.
• Media / Sponsorship — the ad side. Selling ad space on the boards, designing the graphics, running the content schedule.

The three tools the team works in

• Proposal Engine — proposals.anc.com. Where deals get priced and proposals get built.
• CRM — crm.ancsports.net. The single record of every account, deal, dashboard, and report. Replaced Salesforce in April 2026.
• Service Dashboard — services.ancsports.net. Day-to-day operations: events, tickets, technicians.

The words you'll hear

Deal — same as Opportunity. A specific piece of business with a client. Could be a big install ($2M LED scoreboard), a service contract, or an advertising buy.

Opportunity — what the CRM calls a Deal. Same thing.

Account — a client company. The Hornets, the Brewers, Live Nation. Every deal hangs off an account.

Venue — the physical place. Madison Square Garden, Fenway Park. One account can have multiple venues; one venue belongs to one account.

RFP — Request For Proposal. The client's document asking ANC to bid on work. RFPs come in by email, get analyzed, and turn into a deal.

SOW — Scope of Work. The document defining what ANC will deliver. ANC has two flavors: Premium SOW (the polished one we send clients) and Installation SOW (the technician-facing one).

BAFO — Best And Final Offer. Final price before the client decides.

LOI — Letter Of Intent. Client says "we're going with you" but contract isn't signed yet.

Service — in ANC's world, "service" means the on-site operations work. A technician showing up to a stadium on game day, running the LED boards, fixing things that break. Different from "service" at most companies — it's not customer-support phone work, it's hands-on venue work.

Service Ticket — an issue raised against a venue. "Display 3 in section 110 is flickering." Tracked, assigned, resolved.

Event — a game, concert, or service event at a venue. ANC has 150,000+ events tracked.

Workflow — the 3-step rhythm for every event needing staffing: tech checks in on site, files game-ready when equipment is checked, files a post-game report when the event ends.

Walkthrough — a venue site visit by an ANC tech. Logged with date, time, locations visited, issues found.

IoT Operations Workspace — the spreadsheet-style Field Ops workspace inside the Service Dashboard. Tracks physical venue data such as displays, rack/device notes, IP details, walkthrough logs, maintenance rows, forms, and operational documents.

Voicemail-to-Ticket — when a client calls ANC's support line and leaves a voicemail, a ticket is auto-created within 30 seconds with the recording, transcript, and caller number.

Mirror Mode — the Proposal Engine feature that produces an exact-fidelity Excel-to-PDF proposal. Built because Natalia needed proposals that match her Excel pricing files character-for-character.

Pricing Complete — a flag on a deal that flips automatically when the Proposal Engine generates a one-pager. Means the deal is ready to send to the client.

Bid Status — where a deal sits in the bid flow: RFP Received → Scoping → Bid Submitted → Shortlisted → Won, Lost, or No Bid. The kanban board the team drags cards across.

Stage — the higher-level lifecycle stage on a deal: New, Screening, Meeting, Proposal, Customer.

FY — Fiscal Year. ANC's FY is the calendar year (Jireh's call). Big deals split across years; the CRM tracks revenue per year.

Vertical — one of the three sides of the business (Technology / Venue Services / Media). Every deal rolls up to a vertical.

Universal CRM Push — the auto-attach behavior. When the Proposal Engine generates a proposal, SOW, or Excel cost sheet, it automatically appears on the right deal in the CRM. No manual upload.

Real-time CRM Sync — every ticket, event, or workflow change in the Service Dashboard appears in the CRM in about a second.

Scout — the AI helper inside the CRM. Knows about pipelines, tickets, design requests. 30 ANC-specific skills.

@ANC — the Slack version of Scout. Same brain, available in any Slack channel.

ANC Assistant — the AI on this docs site. Answers from the docs.

Copilot — the AI panel inside the Proposal Engine that helps with quick changes and product questions.

Mirror Mode — see above. The Excel-to-PDF feature.

Designer AI — the image-generation AI inside the CRM. Ask Scout "touchdown graphic for Louisville," get a venue-specific mockup in 20 seconds.

The people you'll hear about

• Jireh Billings — President, Venue Partnerships. Lives in the CRM dashboards.
• Natalia Kovaleva — Proposal Lead. Owns the proposal queue.
• Joe Occhipinti — VP Services. Lives in the Service Dashboard.
• Charlie Dinh — Finance / Ops. Owns payments.
• Account Executive (AE) — sales-side person who owns a set of accounts.
• Estimator — prices deals in the Proposal Engine.
• Tech support lead — triages tickets, assigns technicians.
• Operations manager — staffs events, tracks labor.
• Technician — field staff, on-site at venues.

Acronyms quickfire

That's the language. If you hear something that's not on this page, ask the AI Assistant — it'll tell you what it means.