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Opportunities

The deal lifecycle — proposal stage, pricing, revenue splits, team allocations.

Opportunities

An Opportunity is a deal — RFP, sales lead, or budgeted project. It's the most-used object in the CRM.

Lifecycle

Two fields drive the lifecycle:

  • stage — the native lifecycle stage (NEW / SCREENING / MEETING / PROPOSAL / CUSTOMER)
  • bidStatus — ANC's bid flow (RFP_RECEIVED / SCOPING / BID_SUBMITTED / SHORTLISTED / WON / LOST / NO_BID)

In practice the team looks at bidStatus. That's what the Bid Tracker Kanban runs on.

Amount vs. deal value

FieldWhat it means
dealValueWhat the customer will pay (SF Sale_Price__c)
amountRecognized revenue (SF Actual_Revenue__c) — the primary reporting source
marginamount − cost
paidAmount / percentPaidFinance status

Always set dealValue when pricing completes. amount + margin become populated through the proposal + invoicing flow.

Per-year revenue + margin

Deals often split across fiscal years. We track this two ways:

  1. Flat fields on Opportunityrevenue2026, margin2026, revenue2027, margin2027. Used by dashboard widgets.
  2. opportunityRevenueSplit child records — full per-FY normalized, with splitType (INSTALL / SERVICE / LICENSING / OTHER).

The flat fields are a denormalization for performance — dashboard widgets read them directly instead of grouping child rows. See Data Model — Revenue Splits.

Proposal stage

The proposal pipeline uses proposalStage:

ValueMeaning
RFPInbound RFP, scoping
SALES_LEADProactive outreach lead
BAFOBest And Final Offer requested
LOILetter of intent received
EXISTING_CLIENT_BUDGETRenewal / expansion in client's budget

And the Priority field:

  • PRIORITY_1_RFP — top priority this week
  • BEST_AND_FINAL — BAFO in flight
  • PRICING_COMPLETE — auto-set when pricing is done

Pricing complete flag

pricingComplete = TRUE flips pricingCompleteDate automatically. It should flip as soon as a one-pager is generated from the Proposal Engine. The Estimation & Proposals view groups by this flag so the proposal team can see what's ready to send versus still being priced.

Linked records

An Opportunity links to:

  • Company (required) — who we're selling to
  • Revenue Splits — per-FY per-type amounts
  • Team Allocations — for media deals spread across multiple teams (Hankook MLB pattern)
  • Estimates — priced one-pagers from the Proposal Engine
  • Service Tickets — post-win work (backfilled for WON opps only)
  • Design Requests — graphics/content under the deal
  • RFP Analyses — RFP pipeline output

Fast answers

  • "Which deals are due this week?" → Proposal Pipeline view, sorted proposalDueDate ASC
  • "What's my WON backlog?" → Backlog view, sorted substantialCompletionDate ASC
  • "Win/loss by league?" → Win/Loss by League view
  • "Top open deals?" → Top Open Deals view, sorted dealValue DESC

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