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Companies

The account-centric view — every deal, ticket, venue, design, and allocation for one account.

Companies

Why this object exists

The CRM is built as an account management tool. A Company record is where relationships, activity, and revenue come together so you can understand — at the account level — what's happening, who's involved, and what it's worth.

Every other object in the workspace surfaces on the Company detail page. Open one account and you see everything connected to it.

Company detail tabs

TabWhat it shows
OverviewCore fields, recent activity
OpportunitiesEvery deal for this account, past and present
Revenue SplitsPer-FY revenue + margin across splits
TicketsEvery service ticket linked via venue → company chain
EstimatesPriced one-pagers from the Proposal Engine
Design RequestsGraphics, mockups, content
RFP AnalysesRFP Analyzer outputs
Team AllocationsPer-team spend for media deals
VenuesLinked venues

Key fields

FieldPurpose
nameCanonical account name
leaguePrimary league (NFL, NBA, etc.)
revenueTypeTECHNOLOGY / VENUE_SERVICES / MEDIA_SPONSORSHIP / MULTIPLE_VERTICALS
employeesSize indicator
Address blockStandard address fields

Duplicates

Companies are the object most likely to accumulate duplicate records (team vs. team-with-venue, renamed franchises). When you spot one:

  1. Note both IDs
  2. Pick the canonical record (usually the one with more linked opps/people)
  3. Bulk-reassign linked objects using the GraphQL cheat-sheet in Operators — API Access
  4. Soft-delete the duplicate (reversible via restoreCompany(id))

20 duplicates have been merged so far (Apr 2026). When in doubt, ask the assistant: "are there duplicate companies for Red Sox".

League classification

  • 3,730 companies, ~55% tagged with a specific league
  • Rest are OTHER (corporate advertisers, agencies, venues without a team attached)
  • To change: edit the league SELECT field directly

Don't confuse league with business unit — a Phillies deal can be TECHNOLOGY (installing LED boards) or MEDIA_SPONSORSHIP (ad sales on their network).

Company → Opportunity revenue roll-up

The ANC 2026 Company Dashboard widgets sum per-company:

  • Booked revenue by vertical
  • Forecasted revenue (opps with probability ≥ 50)
  • Margin by vertical
  • Activity over last N months

See Dashboards for the widget-by-widget breakdown.

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