Placements

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After this lesson you'll be able to pull up any night's placements, log a new one correctly the first time, and mark what actually ran — so the record matches reality game by game.

Placements are the ground truth of the Media & Sponsorship business. Every contract read, every verification pass, every dashboard number downstream is only as good as the placement records underneath it. If a game runs and nobody logs it — or nobody flips the status afterward — the sponsor readout at the end of the month is wrong, and you find out at the worst possible moment: in front of the sponsor.

What a placement record holds

Each placement is its own record — one sponsor, in one position, at one game. That granularity is the whole point: it lets you see everything a sponsor has running and everything happening at a given property, without rebuilding either view in a spreadsheet.

The record carries the full context of the game:

• Game date and time, plus the home team and away team (both linked to their Company records).
• Sponsor — linked to the sponsor's Company, so the account always reflects what's running.
• Position — which board slot: homeplate full, homeplate half, small homeplate, or other.
• League and season — MLB, NBA, NHL, MLS, NFL, NCAA — so season-level filtering and reporting stay clean.
• TV coverage detail — home, away, and national network fields, which is what makes national-versus-local reporting possible later.
• Execution status — scheduled, executed, not executed, national game, or postponed.
• Notes — anything unusual about the game or the run.

Records are named so you can read them at a glance in any list — date, matchup, sponsor, and position all in the title.

Finding placements

The placements view slices any way you need:

1. Open Media & Sponsorships in the left navigation, then All Media Placements.
2. By month: filter the game date to the month you're working.
3. By game or date: filter to tonight's date to see the full board for one game.
4. By sponsor: filter the sponsor column — everything Bigelow has running, in one list.
5. By team: filter home team to the property you're prepping for.

Or skip the clicks entirely:

Logging a new placement

1. From All Media Placements, create a new placement record.
2. Set the game date, home team, and away team.
3. Set the sponsor and the position.
4. Set league and season, and add TV network detail if you have it.
5. Leave status as scheduled — it changes only after the game.

The placement links to the sponsor's account automatically once the sponsor is set, so the Company record picks it up with no extra step.

Marking what actually ran

Each placement has a status — scheduled, executed, not executed, national game, postponed. Set it as things run. That status is the difference between "what we planned" and "what actually aired" — and it is what verification and contract tracking read downstream.

• Executed — it ran as planned.
• Not executed — it was scheduled and did not run. This is a flag, not a failure to hide: it is exactly what surfaces make-good conversations early.
• National game — coverage changed the picture; the record keeps that distinction so national and local never get lumped together in reporting.
• Postponed — the game moved. Keep the record; update the date when the makeup game is set.

Common mistakes

What good looks like

Before you move on, your placement work should pass this bar:

It all ties together

Every placement links to the sponsor's account (so the account reflects what's running) and can link back to the opportunity it came from (so sold-versus-delivered stays connected end to end). Those links are what power the next two lessons: Nielsen Verification confirms what the placement records claim, and Sponsor Contracts compares them to what was committed. The rollups all land in Your Dashboards.

Now you try →

Filter placements to this month, then open one and check its status reflects whether it actually ran.

👉 Open the CRM