Media & Sponsorship

It is the end of the month. A sponsor asks what ran, what still needs verification, and whether the contracted games match the actual placements. You need the sponsor, placement history, verification trail, and dashboard in one place — and you need the answer in minutes, not after a day of spreadsheet archaeology.

That is exactly what this track teaches. The Media & Sponsorship side of the business runs on four connected pieces inside the CRM: placement records (game-by-game, sponsor-by-sponsor), verification records (the monthly confirm-what-ran routine), sponsor contracts (what was committed per team and season), and dashboards (the whole relationship rolled up). Each lesson in this track covers one of those pieces; together they replace the pile of per-team spreadsheets that used to hold this world together.

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What You Are Trying To Do

This track is for ad sales, graphics, content, feeds, sponsor relationships, and verification work.

You are learning how to:

1. Track what ran — placement records by sponsor, game, team, and Company. Every game a sponsor appears on the board is its own record, with a position, a date, and an execution status.
2. Verify what was promised — the monthly Nielsen and verification routine, tracked as records instead of a side spreadsheet, so nothing stays silently pending.
3. Match contract to reality — contracted games versus actual placements, per sponsor and per team, so under-delivery gets caught while there is still make-good inventory in the season.
4. Read sponsor health — the dashboard review across the whole relationship: placements, verification status, and contract pace in one view.

Why the connections matter

The reason this beats spreadsheets is not the individual records — it is the links between them. A placement knows its sponsor, its home and away team, its position, and the opportunity it was sold on. A verification record knows its sponsor, league, and month. A contract knows its sponsor, team, and season. Because everything ties back to the same Company records, one question — "how is this sponsor doing?" — pulls the whole picture instead of three partial answers from three different files.

Day 1 / Day 30 / Reference

• Day 1: find a sponsor, open placements, and identify what ran at last night's game.
• Day 30: reconcile contracted games, actual placements, verification status, and dashboard totals for a full monthly sponsor readout.
• Reference as needed: Nielsen verification routine, sponsor contract reads, dashboard review, creative and support context on the account.

Ask the assistant

Scout answers Media & Sponsorship questions directly — these three cover most of the daily work:

What You'll Learn Here

1. Track placements — finding and logging sponsor placements by game, sponsor, and team, and keeping execution status honest.
2. Verify performance — the monthly verification routine and keeping the trail clean and auditable.
3. Review sponsor contracts — contracted games versus what's actually running, and spotting the gap early.
4. Read sponsorship dashboards — the whole sponsor relationship in one place, team-side and sponsor-side.

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Haven't done Core yet? Start there first: Core — Start Here.