Nielsen Verification

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After this lesson you'll be able to run the monthly verification round end to end and always know what's confirmed versus what's still outstanding.

Verification is where the Media & Sponsorship record earns trust. Placements say what we believe ran; the monthly verification pass confirms it against the independent reporting. When a sponsor questions delivery, the verification trail is the answer — a clean, dated, per-sponsor record of what was checked, when, by whom, and what (if anything) did not match. Without it, every delivery conversation becomes memory versus memory. With it, the conversation is thirty seconds long.

How verification is tracked

Verification lives as its own records — one per sponsor, per league, per month — so the whole trail sits in one organized place instead of a side spreadsheet. Each record carries:

• The sponsor (linked to their Company) and the league.
• The month and year it covers.
• A correct / incorrect flag — the verdict.
• The verified date and who verified it — so the trail is auditable, not anonymous.
• Discrepancy notes — what did not match, when the verdict is incorrect.

Newer verification records can also carry the team, which tightens the granularity from "this sponsor's league delivery checked out" to "this sponsor's games at this specific team checked out." Older records cover the league as a whole; both live in the same list.

Records are named so a list reads cleanly at a glance — sponsor, league, and month right in the title.

The monthly routine

Each month there's a verification record per active sponsor and league to confirm:

1. Open Media & Sponsorships → All Nielsen Verifications and filter to the current month.
2. Work down the list, sponsor by sponsor. For each one, compare the placement records against the independent reporting for those games.
3. Mark each correct or incorrect — and when it's incorrect, write the discrepancy note while the mismatch is in front of you.
4. The outstanding ones stay visible until they're done. Nothing quietly disappears.

Mark correct or incorrect

Open the verification record and set the verdict:

• Correct — the reporting matches what the placement records say ran. Set the flag, and the verified date and verifier go on the record.
• Incorrect — something did not match. Set the flag and write the discrepancy note: which game, which position, what the reporting showed versus what was logged. An incorrect verdict without a note is half a verification — the next person (including future you) has to redo the comparison to find out what was wrong.

An incorrect verdict usually points back at one of two things: the placement record is wrong (fix the status or details in Placements), or delivery genuinely fell short (which feeds the contract-versus-actual conversation in Sponsor Contracts). Either way, the note is what makes the follow-up possible.

See verified vs. pending

The verification records show the status per sponsor and month. Filter to what's outstanding so nothing gets missed — the month is not closed until that filter comes back empty.

Common mistakes

What good looks like

A month is verifiably closed when:

• Every active sponsor and league combination for the month has a verdict — the pending filter is empty.
• Every incorrect verdict has a discrepancy note specific enough that someone else could act on it.
• Every discrepancy has a follow-up: a corrected placement record, or a flagged delivery gap on the sponsor's account.
• The verified dates fall inside the month's verification window, not in a panic the day before a sponsor review.

Now you try →

Open this month's verifications, mark one as correct, and filter the list to see what's still pending.

👉 Open the CRM

Related lessons: Placements is the record you're verifying against; Sponsor Contracts is where confirmed delivery gaps go next; Your Dashboards rolls the verification status into the sponsor readout.